Instant Articles is a really useful device for news publishers in the Facebook app to distribute articles to their readers faster and in a more interactive way. It works as if you downloaded the mobile app of the website you visited. Rather than loading an article instant article uses a web browser. Using the web site link takes a lot of time and effort sometimes, and the reader are not always able to read the article because of some technical difficulties with the site or the ads take such a long time that the user changes his mind along the way. Instant Articles uses the same tools we use to load photos and videos in the Facebook app allowing articles to load as much as 10 times faster than standard mobile web articles, besides Instant Articles allow publishers to provide the same high quality experience that people expect from a mobile app. Instant Articles automatically loads new stories as they are published to the publisher's web site. Updates and corrections are also automatically captured, so your page always remains up to date. Your Facebook Page admin still shares the stories you published to your Page and anyone who shares your stories from your website with their friends on Facebook will see the Instant Article version instead of the mobile web version of the story. Publishers who sell advertising can serve their own display ads in their articles as standalone impressions or as part of larger packages.
Facebook is giving publishers 100 percent of the ad revenue if the publisher sells the ads, and is taking only a 30 percent cut if the ads are sold through the Facebook network.
It also can reduce website load, because articles are being cached by Facebook and people make 0 load to your web server while browsing your instant articles.
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